Rare Jordan 4 Air Jordan IV (1989) The design of the Air Jordan IV, courtesy of Tinker Hatfield, kept a lot of the feeling from the third model. It wasn’t as innovative or groundbreaking as the previous designs, but by the this time the Air Jordan shoes line had gained the public’s attention, leading to sell outs everywhere. The Jordan IV was even featured in director Spike Lee’s movie Do The Right Thing. Apparently, the director really liked these shoes and decided to show his allegiance to them by giving the Jordans a cameo. In the movie, one of the characters has his new Air Jordan IV shoes scuffed by a bicyclist. He places his shoe upon a fire-hydrant and cleans it with a toothbrush. The Jordan IV was retroed 1999 in white/black and black/cement grey. Stores sold out after a few hours and demand was high; a complete change from the retro versions of Jordan I, Jordan II, and Jordan III. At the same time, Nike/Jordan realized an opportunity to create more sales by releasing Retro+ models with a similar design but different colors or very small design changes. These Retro+ models sold fairly although reactions to them are mixed.